What is Upbound?

Upbound is not just a drink, it supports an active mind & body. Built for those who train, lead and think at their edge.

— Wilson Lee, Founder

Meet The Founder

Our founder Wilson was already performing at a high level, running companies, training every day, and raising a family. But he wanted more. Sharper focus. Greater stamina. Energy that never fades.

The Struggles We Set Out To Solve