Fuel for the obsessed. Energy that never quits.

The first and only 12 high-performance ingredients in 1 solution.

Performance Hydration Drink

BRAND NEW

Performance Hydration Drink

Built to push limits, this advanced performance hydration drink fuels hydration and endurance with 12 ingredients engineered to sustain peak energy, focus and recovery.

The Highlights

Built to go beyond

Mental Clarity

Supports physical output, and recovery so you can keep moving with purpose without running on empty

Focus

For those moments when distractions pull you in every direction, this keeps you locked in on what matters.

Performance

Because some days you need to show up at 100% even when you're running on 60%.

Hydration

Your body's asking for what it needs. Upbound answers without the crash or jitters.

Endurance

It's not about going harder, it's about lasting longer when quitting would be easier.

Our Story

Founded by Wilson — an entrepreneur who’s lived through burnout, brain fog, and long days that never seem to end. Upbound was his answer to that cycle; a clean, effective way to stay clear, focused, and driven without crashing.

Community

Hustlers & Athletes

Hustler
Entrepreneur

Dean Wong

Creative Director / Go-Karting Racer

Who Is It For